With Sephora come about? Through a friend of Enrico's family, they were able to present their product to this renowned cosmetics brand. It wasn't easy getting into Sephora. They Uruguay Phone Number List only exclusively choose about four or five brands per category per year, especially if they are also launched in stores. Sephora's first response was: "This is great. We love your product. We've tried it. We love your brand, but we need a whole band, not just one product." At the time, it was just the first product, which was called Peace Out Acne, which was later revamped Uruguay Phone Number List with a full line, the Peace Out Skincare brand with multiple products underneath. Start or grow your business with a Shopify Expert In Mexico we have an ecosystem of partners that can help you create your store, grow your sales or migrate your business from another platform.
Click on the link below and meet them. Plus you have significant discounts! How was the launch of the official Peace Out Skincare website? From the beginning they created their online store on Uruguay Phone Number List Shopify: PeaceOutSkincare. Following the strategic alliance with Sephora, the website was initially purely for educational purposes. They didn't sell online . It was to educate the consumer about the brand story, products, and brand vision. Already in 2018 they Uruguay Phone Number List started selling through this same website. Once they started selling through their website, they had a different marketing strategy to drive customers to their website. Until then they did it through the retail channels that Sephora provided them.
They began to explore more SEO positioning, a trick that was not used until then. They were very new to direct-to-consumer and e-commerce, and still very focused on Sephora and global expansion Uruguay Phone Number List within this brand. In 2018 there were only four people. Now there are 20 in the team. Do you want to know how to start your own online cosmetics business? Influencer marketing on TikTok: the key to its great success The social Uruguay Phone Number List networks that work the most for this company are: Instagram, Facebook and TikTok. Especially the latter has been a really fascinating platform. At the beginning of 2021, they started on TikTok, after developing a strategy. It was launched just as the pandemic started. They started by giving away some of their products to influencers on TikTok and contacting them to pass on their products.